Saa rikkoa

Rohkeiden ihmisten ylistys ja markkinoijan opas ensi vuoteen

Voisin pyytää anteeksi, sillä en ole hetkeen blogannut. En kuitenkaan pyydä, sillä minulla on hyvä syy, jota avaan tässä hieman.

Olen tehnyt töitä rohkeiden ihmisten kanssa. Syksyn aikana rohkeita ovat olleet asiakkaat, jotka ovat uskaltautuneet omalle epämukavuusalueelleen etsiessään uutta ja vielä nykyistä parempaa. Asiakkaissamme on ainutlaatuisia yksilöitä, jotka ovat tehneet suuria päätöksiä ja puskeneet tietä läpi esteiden. Kiitos siitä, uuden tekeminen motivoi enemmän kuin mikään. Rohkeita ovat olleet myös kolleegani, jotka ovat heittäytyneet empimättä kohti uutta, joskus jopa tuntematonta. Heiltä pitää pyytää anteeksi sitä, että tekemisen polkua ei ole aina voinut näyttää perille asti. Ketteryys vaatii usein kellumista, ja siihen pitää vaan yrittää totutella. Kiitos kuitenkin kestämisestä.

Ensimmäinen askel uuden etsimisessä on päätös vanhasta luopumisesta. Vasta sen jälkeen matka voi alkaa. Jos tekeminen on toiminut jo pitkään niinkuin pitääkin, voi ulkopuolelta tuleviin muutoksiin sopeutuminen olla vaikeaa. Maailma muuttuu edessämme niin nopeaan, että paikoilleen jääminen voi olla suurempi riski kuin uuteen hyppääminen.

Toivottavasti rohkeus jatkuu myös vuoden 2012 puolella. Muutoksen vauhti vain nopeutuu, joten syitä olla rohkea ja erilainen on entistä enemmän.

Mitä tehdä markkinoinnille vuonna 2012? Muutoksen pyörteissä työskenteleville markkinoijille tulee valtavia määriä tietoa, josta pitäisi pystyä valitsemaan ne itselle sopivat temput ja tärkeät asiat. Syksyllä järjestettyjen some-aamiaisten (kyllä, niitä tulee lisää alkuvuodesta) palautteissa pidettiin erityisen paljon tekemistäni trendilistauksista, asioista, joita kannattaa seurata. Tämän palautteen pohjalta olen työstänyt hieman tarkempaa listausta asioista, joita jokaisen markkinoijan pitäisi omasta näkökulmastani huomioida ja mahdollisesti toteuttaa vuoden 2012 aikana.

"The Year of...Marketing" tulee jakoon aivan lähipäivinä. Eiköhän tästä ilmoiteta netissä jollakin kanavalla...

Lopuksi vielä kiitos tästä unohtumattomasta vuodesta, ensi vuonna taas kohti uutta.

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