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Mitä Kekkonen tekisi?

Jos pitkäaikainen presidenttimme Urho Kaleva Kekkonen olisi vielä aktiivinen, hän varmasti olisi ihmeissään tästä nykymenosta. Entisajan hyvät valta- ja kontrollirakenteet ovat hävinneet lähes kokonaan. "Herran pelko" on kaikonnut avoimen keskustelun tieltä. Mediaa ei voi enää määrätä kertomaan uutisten sisältöä ja sanamuotoja. Fiksuja puhuva kansalainen voi saada äänensä kuulumaan koko maailmaan. Jotkut jopa ovat alkaneet antamaan kuvia, tietoa ja kaiken maailman sisältöä ilmaiseksi ihmisten käyttöön.

Me täällä Zeelandilla yritämme ihan tosissaan olla mukana tässä nykymenossa. Siksi olemme ottaneet askeleita tuon ilmaisen sisällön osalta monella rintamalla:

Ennen oli paremmin (linkki palveluun, linkki Facebook-sivuun) on tuore palvelu, jossa jaetaan entisen Pressfoton kuva-arkiston aarteita kaikkien käyttöön. Ensimmäisenä kuvana jakoon tuli prinssi Williamin lapsuudenkuva, jossa hän söpösti poseeraa vanhempiensa Charlesin ja Dianan kanssa. Jatkossa torstai on päivä, jolloin uutta materiaalia on tarkoitus saada jakeluun.

Toinen jakamisen muoto ilmenee Dead Fish Bar -nimisen projektin muodossa. Tässä vaiheessa Dead Fish Bar jakaa Facebookin kautta linkkejä mielenkiintoisiin sosiaaliseen mediaan liittyviin lähteisiin, mutta jatkossa DFB:n ympärille rakentunee myös muunlaista kiinnostavaa. Kannattaa seurata tuota FB-sivua, yritämme tarjota valmiiksi hyvää sisältöä maailmalta.

Jakamista ja antamista on Zeelandin piirissä mietitty aikaisemminkin, sillä hyvä kollegani, sisältöguru ;) Miikka Leinosen Strategy of Giving on kirja, joka kertoo siitä, miksi kannattaa jakaa, jotta saa jotakin. Miikan kirjan voi luonnollisesti ladata ilmaiseksi netistä. :)

No mites tämä Kekkonen tähän liittyy? Kekkosella on historiaa Zeelandin Helsingin konttorin tilojen kanssa, ja joka päivä tulee katseltua vähintään Urkin laseja. Kuvitelepa nykymaailmaa, jossa Kekkonen pistettäisiin presidentin paikalle. Itse mietin sitä melkein päivittäin.

Kirjoittanut janne 3.5.2011

13 kommenttia

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